What’s Personalized Mail?

We define Personalized Mail™ mailings as mailable items that have the primary intention to motivate a person to take action by:

  • Promoting a product, service, program, or event
  • Soliciting donations or contributions. Includes thank-you letters soliciting future donations with a tax receipt from registered charitable organizations
  • Reporting on financial performance, primarily for promotional purposes
  • Supporting your loyalty card program, including all mailings relating to loyalty card programs (excludes credit or debit cards with or without reward points) 

Personalized Mail is discretionary in nature and solicits voluntary engagement. These mailings contain promotional items that the recipient can choose to explore or benefit from based on their interest. The recipient is not obligated to respond, and there is no impact if they choose not to engage with the mailing.