Thrive in the new normal

A person holds a tablet computer that displays the cover of the “Thriving in the new normal” report.

Canadians are embracing new behaviours and values that are reshaping their shopping choices. To thrive in today’s ecommerce landscape, you may need to adapt to meet their needs.

What do today’s shoppers want?

5,000 Canadians weighed in on our survey. Our findings will help you refine and redefine your approach to attracting, converting and retaining Canadian shoppers. In this new report, we explore:

How Canadian online shoppers have changed
The seven shopper segments of the new normal
How to master your ecommerce purchase journey
How brand loyalty is earned today

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